Privacy Policy


1.Personal Information We Collect

Information You Provide

  • Contact information, such as name, email, phone number, shipping address, and billing address.

  • Order and transaction information, such as products viewed or purchased, cart contents, payment confirmation, order history, returns, exchanges, and support records.

  • Account information, login credentials, saved preferences, wish lists, and account activity.

  • Communications, reviews, survey responses, photographs, videos, warranty evidence, and other content you choose to submit.

  • Pet-related information you choose to provide, such as dog name, size, weight, breed, product fit, behavior, or usage circumstances. Do not submit unnecessary veterinary records or sensitive personal information.

Information Collected Automatically

  • IP address, browser, device, operating system, language, approximate location derived from IP, referring URLs, and identifiers.

  • Pages viewed, interactions, searches, cart and checkout events, session activity, ad attribution, and campaign engagement.

  • Cookie, pixel, SDK, local-storage, and similar technology data.

Information from Other Sources

  • Shopify and ecommerce infrastructure providers.

  • Payment processors, fulfillment providers, carriers, fraud-prevention services, customer-support tools, review platforms, and return-management providers.

  • Advertising, analytics, social-media, and audience-matching partners.

  • Public sources or referral features where lawful.

2. How We Use Personal Information

  • Provide and improve the Services, process payments, fulfill orders, and manage accounts.

  • Provide shipping updates, customer support, returns, exchanges, warranty service, recalls, and safety notices.

  • Personalize content, recommend products, remember preferences, and improve usability.

  • Send email, SMS, postal, and digital advertising communications where permitted.

  • Measure traffic, campaign performance, attribution, conversions, and product interest.

  • Detect, prevent, and investigate fraud, abuse, security incidents, policy violations, and unlawful conduct.

  • Comply with law, enforce agreements, establish or defend legal claims, and protect people, animals, property, and rights.

  • Create aggregated or de-identified information for lawful business purposes.

3. Cookies and Similar Technologies

We and our partners may use cookies, pixels, tags, SDKs, local storage, and similar technologies for site operation, security, checkout, preferences, analytics, advertising, attribution, retargeting, and audience matching.

Where required, we provide consent or opt-out controls. You may also adjust browser settings, but blocking necessary technologies can prevent features from working. See the Cookie Policy and “Your Privacy Choices” link for more information.

4. How We Disclose Personal Information

  • Vendors and service providers that support ecommerce, hosting, payments, fraud prevention, fulfillment, shipping, customer support, returns, reviews, email, SMS, analytics, advertising, and professional services.

  • Business and marketing partners when necessary to provide a requested service or where permitted by law.

  • Government authorities, law enforcement, courts, regulators, litigants, or other parties when required by law or reasonably necessary to protect rights, safety, or security.

  • Parties to a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all business assets.

  • Other parties at your direction or with your consent.

We do not sell personal information for money. Some U.S. privacy laws may define certain advertising, analytics, or audience-matching disclosures as “sale,” “sharing,” or use for “targeted advertising.” Eligible users may opt out through Your Privacy Choices.

5. U.S. State Privacy Rights

Depending on your state and subject to legal exceptions, you may have rights to:

  • Confirm whether we process your personal information and obtain access.

  • Request correction or deletion.

  • Obtain a portable copy of certain information.

  • Opt out of targeted advertising, sale, or sharing as defined by applicable law.

  • Limit certain uses of sensitive personal information, where applicable.

  • Appeal a denied privacy request.

  • Receive equal service and pricing without unlawful discrimination for exercising privacy rights.

Submit a request at [PRIVACY REQUEST FORM / EMAIL]. We may need to verify your identity and authority. Authorized agents must provide legally sufficient authorization. We will respond within the timeframe required by applicable law.

6. Marketing Choices

Use the unsubscribe link in marketing emails. Reply STOP to eligible marketing texts. Transactional communications about orders, safety, security, or service may continue. Cookie and targeted-advertising choices can be managed through Your Privacy Choices and available consent tools.

7. Retention

We retain personal information for as long as reasonably necessary for the purposes described, including transactions, support, warranty administration, fraud prevention, legal compliance, disputes, safety obligations, and enforcement. Retention varies by information type and legal requirements.

8. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No security method is perfect, and we cannot guarantee absolute security.

9. Children

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. Contact us if you believe a child submitted information.

10. International Users

The Services are operated from the United States. If you access them elsewhere, your information may be transferred to and processed in the United States and other locations where our providers operate. If JOONI actively markets into jurisdictions requiring additional disclosures or transfer mechanisms, this Policy must be supplemented before launch there.

11. Third-Party Links and Services

Third-party sites and services are governed by their own privacy practices. Review those policies before providing information.

12. Changes

We may update this Policy. The revised version will be posted with an updated effective date, and additional notice will be provided when required.